Designed and built two mobile apps from zero-to-one using Flutter, Firebase, Cloud Functions, Storage, handling everything from competitive analysis to App Store release as the sole design engineer.
Canadian Tomorrow: Developed an EdTech-focused citizenship journey app; integrated LLMs/AI to optimize document processing and curate personalized study feedback/quiz results based on user confidence.
It is the only app available that tackles 4 steps of the Canadian Citizenship: Presence calculator, Citizenship test, Document validation and Language proof.
Migrant Wallet: Redesigned the experience around a "Time to Financial Clarity" metric, reducing comprehension time by 60%.
Wrote product specs, defined information architecture, and implemented front-end and backend ownership with zero handoffs.
Lead Product Designer
Rogers Communications · Remote
Apr 2023 — Oct 2025
Led a Canada-wide redesign Rogers' retail sales system from the ground up, streamlining 150+ screens and reducing transaction complexity for 10,000+ agents — directly accelerating sales velocity and improving the customer experience at scale.
Led the wireless business vertical for agent-facing tools, designing Generative AI Agent Assist features to bridge friction gaps between customers and frontline agents.
Built the highest-output pod in the design org — managing a team of 4, driving clear ownership, performance cadences, and a culture others wanted to replicate.
Drove 20+ feature and product launches across Rogers' wireless portfolio — owning the full design vision for phones, tablets, wearables, plans, promotions, and upgrades on the frontline agent platform.
Shaped design strategy for key products, aligning user needs with business goals with 4 different teams, impacting all non-consumer facing wireless transactions (Call Centres, Retail Stores, Field Sales).
Regularly presented UX solutions to cross-functional stakeholders including Directors and VPs, securing executive buy-in and championing user experience at the organizational level.
Brought enterprise UX decisions closer to reality — conducting on-site research and usability testing at Rogers stores to surface agent pain points and directly inform design improvements across complex internal systems.
Design Lead
Valence · Remote
Sep 2021 — Mar 2023
Led the design team shipping dozens of valuable experiences for senior leadership and team leaders at Fortune 500 companies like Coca-Cola, Nestle, and Vanguard.
Improved onboarding by 30% and drove acquisition of new users on a challenging single-use product.
Ran rapid weekly iterations and experiments in partnership with product and engineering to validate hypotheses and ship value across end-to-end flows, increasing usage and impacting renewal possibilities.
Introduced new design patterns including landing pages, improved onboarding, and a new design system that drastically improved email conversion.
Redesigned a suite of products with a universal design language for a more familiar and easy-to-use experience.
Introduced and produced motion graphics for better understanding of reports and micro-education throughout different flows, resulting in more successful cross-selling and user conversion.
Grew the design team and function by hiring new designers and managing contract work across multiple countries.
Helped leadership rebrand the company and products alongside brand specialists to set a new direction after its Series A.
Senior Product Designer
Battlefy
Oct 2020 — Sep 2021
Created the "Portal" product on the Battlefy platform, delivering client portals 4x faster — going from four weeks to one. Portals were the most important revenue source and contributed to Battlefy becoming profitable for the first time.
Part of the team that created Comet, Battlefy's design system — responsible for maintaining it, expanding it with new components, and evolving it through data analysis and user feedback.
Improved cross-functional communication across product, business, and engineering with a human-centric approach, resulting in a larger profit margin through better-aligned goals, needs, and deadlines.
Implemented strategic plans in alignment with business goals, overseeing direction and approving operational processes and resource allocation to ensure the design team achieved its quarterly objectives.
Coached other product designers through complex design problems and product ideation, and reviewed dozens of unique branded experiences for worldwide known brands in esports like Nintendo, Sony, EA, NFL, and more.
Product Designer
Battlefy
Apr 2019 — Oct 2020
Improved the player ratings feature on the tournaments platform, increasing user engagement by 3200% through four iterations with A/B testing and data analysis. Player love for the platform went from 62% to 80%.
Improved on-platform discovery of B2B engagements by 5.7x, increasing the value of client deals.
Designed responsive experiences (mobile/web) for the biggest game brands — Riot Games, Ubisoft, Blizzard, Red Bull, Nintendo, Epic Games, and EA Sports — impacting millions of users worldwide and ensuring their growth and revenue goals were achieved through the Battlefy platform.
Conducted user research across different projects to deeply understand player goals and motivations, connecting company goals to new platform features.
Senior UX Designer
Symplicity
Nov 2018 — Apr 2019
Created and expanded a newly formed design team operation in Brazil after Symplicity acquired Contratanet, standing up the design function from scratch.
Worked on a range of complex products for higher education institutions and government departments, impacting hundreds of thousands of users.
Mentored and trained new hires on the company's design process, tools, and agile workflows — acting as a bridge between Washington and Brazil.
Helped design, maintain, and code a design system, later used on a 15-year-old product update, informed by previously conducted user research and interviews.
UX/UI Designer Consultant
Independent
Nov 2017 — Oct 2018
Revamped a platform for restaurant quality evaluation totems: mobile app, web admin panel, interactive reports, and real-time monitoring panels.
Redesigned a mobile application for restaurant service, facilitating communication between clients, management, and kitchen.
UX/UI Designer
CI&T
Apr 2017 — Oct 2017
Led the design process in an international team of 20+ people working directly with Google in California while remotely in Brazil.
Designed four applications impacting dozens of thousands of users across different areas (Finance, Budget, Marketing) inside Google.
Took part in design proposals for future projects working directly with managers and sales teams.
Helped implement and improve the design process across different teams using tools like Jira, Adobe XD, Figma, and Google Analytics.
Received the "Area Star" award recognizing effort and collaboration across multiple teams.
Received the "Go For It" award for a unique initiative called "English 4 All" — spreading English and remote work culture, improving communication and impacting over 200 employees.
Front-End Engineer
CI&T
Jun 2016 — Apr 2017
Developed two applications impacting dozens of thousands of users across Budget and Marketing areas inside Google.
Delivered scalable web applications using AngularJS, Angular Material, NPM, Gulp, and RESTful APIs.
Mentored a group of 20 recently hired interns on frontend technologies, setting them up for success as part of the company-wide onboarding process.
Developed together with managers a new compliance test resulting in an 80% drop in GUI bugs.
UX/UI Designer & Engineer
APP UFA!
Nov 2014 — Jun 2016
Conceived at Startup Weekend to address information sharing challenges on university campuses. Expanded from university app to city guide, and finally to a delivery app for small cities — driving decision-based user experience across all three phases.
Designed comprehensive experiences for native mobile and desktop applications, totalling over 100 screens. Created and maintained design assets including graphics, icons, and style guides to enhance productivity and scalability.
Led the transition from university-focused app to broader city guide, identifying new market opportunities. Then led the development of a delivery web application tailored for small cities, expanding the product's reach and functionality.
Developed client web management applications, landing pages, and promotional pages using AngularJS, Angular Material, and CSS3/HTML5 in a three-person team.
Worked closely with the development team to ensure design integrity throughout implementation, facilitating communication between design, development, and business stakeholders.
Web Designer Intern
GGzE Mental Healthcare (Netherlands) · Ideia Brasil
Feb 2013 — Jun 2013
Launched a CMS connecting doctors, employees, and patients through a multimedia web portal to promote news, videos, and reduce the communication gap within the local community at GGzE.
Designed the interfaces, components, and custom code (HTML/CSS) — 10 screen templates to accommodate all content generated by key users like doctors.
One of the first two interns hired at the Design Center and GameLab, solving mental health challenges through gamification and applied technology.
Mentoring
ADPList
Design Mentor
2022 — 2024
Recognized as ADPList Super Mentor — Top 1% globally with 1,000+ minutes mentoring designers and developers across 4 continents.
Career advice — helping mentees navigate career transitions, promotions, and serving as a sounding board for career decisions.
Job search — personalized tips on resumes, interviews, and best practices in the industry.
Skills — helping mentees develop specific skills they want to improve in order to succeed in their careers.
50% of mentees re-engaged on follow-up sessions.
CareerFoundry
UX/UI Design Mentor
2022 — 2024
Mentored 15+ students through CareerFoundry's year-long UX/UI Design program with periodic 1:1 sessions.
Provided video-formatted feedback and co-creation sessions to align projects with long-term career goals.
Helped mentees craft portfolios that told their individual stories and marketed their experience to future employers.