I’m Caio, and
this is my journey so far
Hey, I'm Caio
I’m Caio
12+ years
12+ years
of experience in
UX & product design
of experience in
UX & product design
21+ brands
reached globally and millions of users
1 goal
explore to build things that last
21+ brands
reached globally
and millions of users
1 goal
explore and build
things that last
Companies I’m proud to have worked for,
and with
Companies I’m proud to have worked for,
and with
Companies I’m proud to have worked for,
and with
Industries
Industries
SaaS
SaaS
SaaS
Esports
Esports
Esports
Food
Food
Food
Entertrainment
Entertrainment
Entertrainment
Consumer brand
Consumer brand
Consumer brand
Sports
Sports
Sports
Video games
Video games
Video games
Education
Education
Education
Tech
Tech
Tech
Crafted user experiences
for four products used by
thousands of Googlers
Crafted user experiences
for four products used by
thousands of Googlers
Crafted user experiences
for four products used by
thousands of Googlers
Leading designers at Rogers impacting half of phone transactions
Leading designers at Rogers impacting half of phone transactions
Leading designers at Rogers impacting half of phone transactions
Started a design team from scratch, supporting education platform expansion in Brazil
Started a design team from scratch, supporting education platform expansion in Brazil
Started a design team from scratch, supporting education platform expansion in Brazil
Reimagined EA’s biggest video-game website
Reimagined EA’s biggest video-game website
Reimagined EA’s biggest video-game website
Career
highlights
Career
highlights
Career
highlights
Helped 2,000 students not get lost on campus
Helped 2,000 students not get lost on campus
Helped 2,000 students not get lost on campus
B2B growth and scale through design system
B2B growth and scale through design system
B2B growth and scale through design system
3000+ minutes of mentoring designers reaching top 1%
3000+ minutes of mentoring designers reaching top 1%
3000+ minutes of mentoring designers reaching top 1%
32x more user engagement on rating experience
in esport
32x more user engagement on rating experience
in esport
32x more user engagement on rating experience
in esport
Designed a product in esports reducing launch time in 75%, increasing revenue
Designed a product in esports reducing launch time in 75%, increasing revenue
Designed a product in esports reducing launch time in 75%, increasing revenue
Projects
Projects
Most recent projects I wanted to highlight, which I’d love to share a more in depth project overview upon request.
Most recent projects I wanted to highlight, which I’d love to share a
more in depth project overview upon request.
Most recent projects I wanted to highlight, which I’d love to share a more in depth project overview upon request.
An image is worth a thousand words: increasing user conversion using motion design
Defining the problem
One of the main outputs from Valence's products is a report.
Managers can get reports that diagone their teams and point out ways to fix problems. The majority of the report are long blocks of text with insights.
Problem 1: There is no visual way to represent the long journey users go solving complex interpersonal challenges.
Problem 2: There is no visual way to educate users on the benefits of the tool, since the majority of the content is text.
The process
Team: Working together with another designer, UX writer and Product Manager to design multiple GIFs.
Designers were responsible for storyboards and animation in After Effects, PM and UX writer for copy and overall strategy.
GIFs were used on landing pages, emails and onboarding flows to help deliver value for new users arriving in the app.
Design
We used Figma to design the storyboards and defining key takes and transition moments.
Then, each one would be animated and exported as GIFs or Lottie files to be used by engineers on different places and flows inside the platform.
Results
One of the early learnings we are getting from the use of gifs in cross selling products inside the platform, trying to cascade managers from one tool to another has shown a higher success rate by 40% more engagement on content using gifs as oppose to plain text.
Reducing customer support response time & value delivery with AI
Defining the problem
Frontline agents have to deal with a large variety of requests like order status, outbreaks, complains, etc.
Add to the equation, they support hundreds of clients daily, through a chat application.
They use dozens of applications to try and get the answers, so it becomes a run against time and expectations.
This project aimed at reducing effort to find answers, reduce response time and increase accuracy of information.
The process
Team: I led the design process with the help of another product designer. Together with a product owner and a team of backend and frontend developers.
Iterations: We had weekly updates to the product owner and developers in a 2 month window to launch the MVP.
Validation: We had access to a group of end users were we tested prototypes and performed focus grouped to collect feedback and correct any functionality before handing out to engineers.
Constraints
Time: We had a very short window to launch the MVP considering release cycles at large companies last 6 to 12 months.
API limitations: We faced challenges in our MVP because there was a lack of knowledge of what’s possible to be done using ChatGTP API and how it translated into our own services.
Data model training: It takes months to train machines to learn patterns, business rules, content, etc. For our MVP, we decided to focus in some business areas for initial validation.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Because this was built in a third party tool, we also had to later create custom components to adapt the UI to match parent tool styling.
We came up with new design patterns for chat interactions like "Smart reply" and "Smart guide":
Smart reply: Content generated by a trained AI model that suggest to agents which text to reply to customers, saving time and effort.
Smart guide: Content generated by a trained AI model that educate agents on the topics they are interacting with customers in real time.
Learnings
The soft lunch of the "Agent Assist" product has shown incredible results:
Smart guide has reduce in approximately 4 times the time for agents to find information, where before they had to use external sources to find information.
Smart reply has reduced the response time from agents significantly, with auto generated responses, specially where they have the chance to edit the message to complement with more details.
Overtime, these impactful changes will increase how many customers agents can take in a day, reducing queue time and increasing accuracy of information and customer satisfaction.
Next steps
The initial goal of the project was to help agents with reactive information based on what customers were contacting for. There are opportunities to expand for predicting why a customer is reaching out.
We learned that there is a huge opportunity to not only expand the machine learning knowledge base regarding help articles, but also customer’s history data.
Another expansion in the making is related to other contact centres like call centre and store applications.
Growing player engagement by 32x, building community and supporting creators
Defining the problem
Battlefy is a online esport platform where anyone can not only play in video game tournaments, but also run them themselves.
When running tournaments, it is important for organizers to get feedback on the tournaments after it’s done, to improve their experiences and create a tight community.
Before this project, only 0.5% of all players provided feedback to organizers about quality, response times, competitiveness or negative feedback about other players.
Our initial goal was to increase this number to 3%, which would be considered a 5x growth on user feedback.
The process
Team: I partnered with another PO and led the design process for this project. We had one backend and another frontend developer.
Iterations: We did iterated quickly on this project, releasing new versions for A/B testing every 2 weeks. We ended up doing three rounds of testing before releasing to a broader audience.
Validation: We had limited infrastructure to run A/B testing at the same time, so we decided to create a roadmap, and testes were done in sequence with top organizers from the platform.
Design
This feature had at least three iterations and testing was done to encourage players to rate more their tournament experiences.
User flows were created to define when modals for rating would appear or not and part of the experimentation was to define different moments: beginning, middle or at the end of each tournament.
We also improved the how tournament organizers would see the new feedbacks coming in, prioritizing the by most voted, and historical data to help them improve specific parts of the tournament like punctuality for example.
Results
Ratings: increased player love from 62% to 80% on tournaments, showing that the data inputed by players helped tournament organizers to improve how they run their tournaments.
Engagement: We were able to increate player rating 32x times from the very low 0.5% initial numbers.
Learnings & next steps
This feature helped Battlefy not only on improving their platform but also leverage better deals with brands, demonstrating that they know how to run tournaments the community approves it.
Portals: helping Battlefy deliver faster and be profitable for the first time
Defining the problem
Battlefy is a online esport platform where anyone can not only play in video game tournaments, but also run them themselves.
We ran official tournaments for brands like RedBull, Sony, Fifa, EA, etc.
These tournaments were branded accordingly, generating a lot of manual design/code work, but they shared similar goals.
It'd take two months to deliver these portals and this was impacting Battlefy ability to grow and generate revenue.
The process
Data analysis: we analyzed all of the portals designed before and starting out mapping which UI elements were used to categorized them to help build the new scalable library.
Iterations: We decided to split portals into 3 categories: Player acquisition, player retention and global experiences. Our MVP was validated.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Components: Each component had primary goals, expected emotions to be evoked on users, and proper documentation. Also, an extensive style guide was designed to scale to dozens of different global brands.
Results
We were able to deliver the same experience to brands costing only 1/4 of our resourcing.
We also improve the UX experience in a whole, so returning players would have a similar experience, increasing participation in the tournaments.
"Portals" helped Battlefy become profitable for the first time in their history, where the same team was able to scale delivery moving away from the agency/custom style with every new client.
An image is worth a thousand words: increasing user conversion using motion design
Defining the problem
One of the main outputs from Valence's products is a report.
Managers can get reports that diagone their teams and point out ways to fix problems. The majority of the report are long blocks of text with insights.
Problem 1: There is no visual way to represent the long journey users go solving complex interpersonal challenges.
Problem 2: There is no visual way to educate users on the benefits of the tool, since the majority of the content is text.
The process
Team: Working together with another designer, UX writer and Product Manager to design multiple GIFs.
Designers were responsible for storyboards and animation in After Effects, PM and UX writer for copy and overall strategy.
GIFs were used on landing pages, emails and onboarding flows to help deliver value for new users arriving in the app.
Design
We used Figma to design the storyboards and defining key takes and transition moments.
Then, each one would be animated and exported as GIFs or Lottie files to be used by engineers on different places and flows inside the platform.
Results
One of the early learnings we are getting from the use of gifs in cross selling products inside the platform, trying to cascade managers from one tool to another has shown a higher success rate by 40% more engagement on content using gifs as oppose to plain text.
Reducing customer support response time & value delivery with AI
Defining the problem
Frontline agents have to deal with a large variety of requests like order status, outbreaks, complains, etc.
Add to the equation, they support hundreds of clients daily, through a chat application.
They use dozens of applications to try and get the answers, so it becomes a run against time and expectations.
This project aimed at reducing effort to find answers, reduce response time and increase accuracy of information.
The process
Team: I led the design process with the help of another product designer. Together with a product owner and a team of backend and frontend developers.
Iterations: We had weekly updates to the product owner and developers in a 2 month window to launch the MVP.
Validation: We had access to a group of end users were we tested prototypes and performed focus grouped to collect feedback and correct any functionality before handing out to engineers.
Constraints
Time: We had a very short window to launch the MVP considering release cycles at large companies last 6 to 12 months.
API limitations: We faced challenges in our MVP because there was a lack of knowledge of what’s possible to be done using ChatGTP API and how it translated into our own services.
Data model training: It takes months to train machines to learn patterns, business rules, content, etc. For our MVP, we decided to focus in some business areas for initial validation.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Because this was built in a third party tool, we also had to later create custom components to adapt the UI to match parent tool styling.
We came up with new design patterns for chat interactions like "Smart reply" and "Smart guide":
Smart reply: Content generated by a trained AI model that suggest to agents which text to reply to customers, saving time and effort.
Smart guide: Content generated by a trained AI model that educate agents on the topics they are interacting with customers in real time.
Learnings
The soft lunch of the "Agent Assist" product has shown incredible results:
Smart guide has reduce in approximately 4 times the time for agents to find information, where before they had to use external sources to find information.
Smart reply has reduced the response time from agents significantly, with auto generated responses, specially where they have the chance to edit the message to complement with more details.
Overtime, these impactful changes will increase how many customers agents can take in a day, reducing queue time and increasing accuracy of information and customer satisfaction.
Next steps
The initial goal of the project was to help agents with reactive information based on what customers were contacting for. There are opportunities to expand for predicting why a customer is reaching out.
We learned that there is a huge opportunity to not only expand the machine learning knowledge base regarding help articles, but also customer’s history data.
Another expansion in the making is related to other contact centres like call centre and store applications.
Growing player engagement by 32x, building community and supporting creators
Defining the problem
Battlefy is a online esport platform where anyone can not only play in video game tournaments, but also run them themselves.
When running tournaments, it is important for organizers to get feedback on the tournaments after it’s done, to improve their experiences and create a tight community.
Before this project, only 0.5% of all players provided feedback to organizers about quality, response times, competitiveness or negative feedback about other players.
Our initial goal was to increase this number to 3%, which would be considered a 5x growth on user feedback.
The process
Team: I partnered with another PO and led the design process for this project. We had one backend and another frontend developer.
Iterations: We did iterated quickly on this project, releasing new versions for A/B testing every 2 weeks. We ended up doing three rounds of testing before releasing to a broader audience.
Validation: We had limited infrastructure to run A/B testing at the same time, so we decided to create a roadmap, and testes were done in sequence with top organizers from the platform.
Design
This feature had at least three iterations and testing was done to encourage players to rate more their tournament experiences.
User flows were created to define when modals for rating would appear or not and part of the experimentation was to define different moments: beginning, middle or at the end of each tournament.
We also improved the how tournament organizers would see the new feedbacks coming in, prioritizing the by most voted, and historical data to help them improve specific parts of the tournament like punctuality for example.
Results
Ratings: increased player love from 62% to 80% on tournaments, showing that the data inputed by players helped tournament organizers to improve how they run their tournaments.
Engagement: We were able to increate player rating 32x times from the very low 0.5% initial numbers.
Learnings & next steps
This feature helped Battlefy not only on improving their platform but also leverage better deals with brands, demonstrating that they know how to run tournaments the community approves it.
Reducing customer support response time & value delivery with AI
Defining the problem
Frontline agents have to deal with a large variety of requests like order status, outbreaks, complains, etc.
Add to the equation, they support hundreds of clients daily, through a chat application.
They use dozens of applications to try and get the answers, so it becomes a run against time and expectations.
This project aimed at reducing effort to find answers, reduce response time and increase accuracy of information.
The process
Team: I led the design process with the help of another product designer. Together with a product owner and a team of backend and frontend developers.
Iterations: We had weekly updates to the product owner and developers in a 2 month window to launch the MVP.
Validation: We had access to a group of end users were we tested prototypes and performed focus grouped to collect feedback and correct any functionality before handing out to engineers.
Constraints
Time: We had a very short window to launch the MVP considering release cycles at large companies last 6 to 12 months.
API limitations: We faced challenges in our MVP because there was a lack of knowledge of what’s possible to be done using ChatGTP API and how it translated into our own services.
Data model training: It takes months to train machines to learn patterns, business rules, content, etc. For our MVP, we decided to focus in some business areas for initial validation.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Because this was built in a third party tool, we also had to later create custom components to adapt the UI to match parent tool styling.
Smart reply:
Smart guide:
Results
The product was launched to a limited team of agents, where we saw a drop in more than half the time
Learnings & next steps
The initial goal of the project was to help agents with reactive information based on what customers were contacting for.
We learned that there is a huge opportunity to not only expand the machine learning knowledge base regarding help articles but also customer’s history data.
Future experimentations will involve
Portals: helping Battlefy deliver faster and be profitable for the first time
Defining the problem
Battlefy is a online esport platform where anyone can not only play in video game tournaments, but also run them themselves.
We ran official tournaments for brands like RedBull, Sony, Fifa, EA, etc.
These tournaments were branded accordingly, generating a lot of manual design/code work, but they shared similar goals.
It'd take two months to deliver these portals and this was impacting Battlefy ability to grow and generate revenue.
The process
Data analysis: we analyzed all of the portals designed before and starting out mapping which UI elements were used to categorized them to help build the new scalable library.
Iterations: We decided to split portals into 3 categories: Player acquisition, player retention and global experiences. Our MVP was validated.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Components: Each component had primary goals, expected emotions to be evoked on users, and proper documentation. Also, an extensive style guide was designed to scale to dozens of different global brands.
Results
We were able to deliver the same experience to brands costing only 1/4 of our resourcing.
We also improve the UX experience in a whole, so returning players would have a similar experience, increasing participation in the tournaments.
"Portals" helped Battlefy become profitable for the first time in their history, where the same team was able to scale delivery moving away from the agency/custom style with every new client.
Reducing customer support response time & value delivery with AI
Defining the problem
Frontline agents have to deal with a large variety of requests like order status, outbreaks, complains, etc.
Add to the equation, they support hundreds of clients daily, through a chat application.
They use dozens of applications to try and get the answers, so it becomes a run against time and expectations.
This project aimed at reducing effort to find answers, reduce response time and increase accuracy of information.
The process
Team: I led the design process with the help of another product designer. Together with a product owner and a team of backend and frontend developers.
Iterations: We had weekly updates to the product owner and developers in a 2 month window to launch the MVP.
Validation: We had access to a group of end users were we tested prototypes and performed focus grouped to collect feedback and correct any functionality before handing out to engineers.
Constraints
Time: We had a very short window to launch the MVP considering release cycles at large companies last 6 to 12 months.
API limitations: We faced challenges in our MVP because there was a lack of knowledge of what’s possible to be done using ChatGTP API and how it translated into our own services.
Data model training: It takes months to train machines to learn patterns, business rules, content, etc. For our MVP, we decided to focus in some business areas for initial validation.
Design
We used Figma to iterate in our designs and used our design system library to create initial concepts.
Because this was built in a third party tool, we also had to later create custom components to adapt the UI to match parent tool styling.
Smart reply:
Smart guide:
Results
The product was launched to a limited team of agents, where we saw a drop in more than half the time
Learnings & next steps
The initial goal of the project was to help agents with reactive information based on what customers were contacting for.
We learned that there is a huge opportunity to not only expand the machine learning knowledge base regarding help articles but also customer’s history data.
Future experimentations will involve
“Caio is an amazing mentor who is willing to spend the time with beginner designers, like myself, and really walk you through the basics, as well as get more advanced when necessary. I can't recommend Caio enough!”
“Caio is an amazing mentor who is willing to spend the time with beginner designers, like myself, and really walk you through the basics, as well as get more advanced when necessary. I can't recommend Caio enough!”
100+ sessions with 3200+ minutes of mentoring time
100+ sessions with 3200+ minutes of mentoring time
100+ sessions with 3200+ minutes of mentoring time
“I've scheduled a few sessions with Caio to help me navigate my design career path. It was an incredible experience full of inspiration, empathy, collaboration, and direction. I can't express how grateful I am for Caio's mentorship and how significantly it has helped me.”
“I've scheduled a few sessions with Caio to help me navigate my design career path. It was an incredible experience full of inspiration, empathy, collaboration, and direction. I can't express how grateful I am for Caio's mentorship and how significantly it has helped me.”
Mentoring designers
Mentoring designers
Mentoring
designers
“It was a delight meeting Caio. He was very thoughtful and thorough with his feedback on my resume and portfolio. He helps you to see the bigger picture and helps you to remember to think of the practicality and functionality of every little detail/decision in your work to serve your ultimate goal.”
“It was a delight meeting Caio. He was very thoughtful and thorough with his feedback on my resume and portfolio. He helps you to see the bigger picture and helps you to remember to think of the practicality and functionality of every little detail/decision in your work to serve your ultimate goal.”
Top 10% mentors in Canada with 100%
“Clear communicator” mentee feedback
Top 10% mentors in Canada with 100%
“Clear communicator” mentee feedback
Top 10% mentors in Canada with 100% “Clear communicator” mentee feedback
“Caio's mentorship exceeds all my expectations, he is an amazing person and a great professional. He helped to review my professional profile and gave me insights about career and how I could improve my skills. Furthermore, he is very friendly and funny, so I can't think of anyone better to recommend.”
“Caio's mentorship exceeds all my expectations, he is an amazing person and a great professional. He helped to review my professional profile and gave me insights about career and how I could improve my skills. Furthermore, he is very friendly and funny, so I can't think of anyone better to recommend.”
Top 1% globally
in July 2023
Top 1% globally
in July 2023
Top 1% globally in July 2023
“Caio is really friendly, easy to talk to, and shared insightful feedback on my resume and portfolio. I appreciate his thorough explanation of why and what impact his suggestions would have. Our session flew by really quickly! Looking forward to chatting again soon : )”
“Caio is really friendly, easy to talk to, and shared insightful feedback on my resume and portfolio. I appreciate his thorough explanation of why and what impact his suggestions would have. Our session flew by really quickly! Looking forward to chatting again soon : )”
Resume
Resume
Links
Lead Product Designer
Rogers, MobileLive — Canada
Apr 2023 — Present
11 months
Lead the design team shipping dozen of valuable experiences for senior leadership and team leaders at Fortune 500 companies like Coca-Cola, Nestle, Vanguard and others.
Responsible for improving onboarding and acquisition of new users on a challenging single use product.
Rapidly iterations and experiments run weekly in partnership with product manager and engineers to validate hypothesis and ship value to our customers.
Responsible for introducing new design patterns like landing pages, better onboarding and drastically improving conversion on emails through a design system.
Responsible for redesigning and connecting its multiple products tightening them to a universal design language for a more familiar team effectiveness suite of tools.
Introduced and crafted animations for better understanding of reports and micro education throughout different flows, resulting in more successful cross-selling and user conversion.
Helped grow the design team and function by hiring new designers and managing contract work across multiple countries.
Helped leadership re-brand the company and product together with brand specialist to set the new era after its Series A.
Helped leadership achieve great results on presenting Valence to investors, resulting in a successful $25 millions in a series A round.
Design Lead
Valence — Canada
Sep 2021 — Mar 2023
1 year 7 months
Lead the design team shipping dozen of valuable experiences for senior leadership and team leaders at Fortune 500 companies like Coca-Cola, Nestle, Vanguard and others.
Responsible for improving onboarding and acquisition of new users on a challenging single use product.
Rapidly iterations and experiments run weekly in partnership with product manager and engineers to validate hypothesis and ship value to our customers.
Responsible for introducing new design patterns like landing pages, better onboarding and drastically improving conversion on emails through a design system.
Responsible for redesigning and connecting its multiple products tightening them to a universal design language for a more familiar team effectiveness suite of tools.
Introduced and crafted animations for better understanding of reports and micro education throughout different flows, resulting in more successful cross-selling and user conversion.
Helped grow the design team and function by hiring new designers and managing contract work across multiple countries.
Helped leadership re-brand the company and product together with brand specialist to set the new era after its Series A.
Helped leadership achieve great results on presenting Valence to investors, resulting in a successful $25 millions in a series A round.
Senior Product Designer
Battlefy — Canada
Oct 2020 — Sep 2021
1 year
Contribute to shaping the vision and strategic direction of the organization directly with members of the leadership team.
Implement strategic plans for the organization in alignment with business strategy; oversee the direction and approve operational processes and resource allocation decisions to ensure design team achievement of objectives.
Coach other product designers through complex design problems, product ideation, and responsible for reviewing periodically design team deliveries: dozens of unique branded experiences for game developers and worldwide known brands in the esport industry.
Responsible for creating the “Portal” product on the Battlefy platform, delivering design prototypes 4x faster, going from four weeks to one. Portals were the most important revenue source for Battlefy.
Redesigned B2B process: Teams (product, business, engineering) were able to communicate better their goals, needs, and deadlines with human centric approach, resulting in a larger profit margin for Battlefy.
Part of the team that created Comet, Battlefy’s design system. Responsible for maintaining the design system with new components design and updates on existing ones learning through data analysis and user feedback.
Product Designer
Battlefy — Canada
Apr 2019 — Oct 2020
1 year 7 months
Improve and design marketplace experiences with features impacting the growth, supporting tools, and execution of exciting competitive events in the esport industry worldwide.
Responsible for improving player ratings feature on tournaments, increasing user action by 3200% through a couple of iterations, A/B testing and data. Player love went from 62% to 80%.
Conduct user research on different projects trying to deeply understand player goals, motivations, and connecting company goals to new platform features.
Design responsive experiences (mobile/web) for the biggest game brands: Riot Games, Ubisoft, Blizzard, Red Bull, Nintendo, Epic Games, and EA Sports impacting millions of users worldwide, making sure their growth and revenue goals were achieved.
Improve on-platform discovery of B2B engagements by 5.7x, increasing value of client deals.
Senior UX/UI Designer
Symplicity — Brazil
Nov 2018 — Apr 2019
6 months
Responsible for creating and expanding a newly created design team operation in Brazil, after Symplicity acquired Contratanet.
The team worked on a range of different products for higher education institutions and government departments impacting hundreds of thousands of users.
Mentored and trained new hires on the company’s design process, tools, and agile workflows.
Helped design, maintain, and code a design system, later used on a 15-years old product update, taking into account previously ran user research and interviews.
UX/UI Designer
CI&T — Brazil
Apr 2017 — Oct 2017
7 months
Led the design process in an international team of over 20 people communicating in English.
Responsible for designing four applications impacting dozens of thousands of users across different areas (Finance, Budget, Marketing) inside Google.
Took part in design proposals for future projects working directly with managers and sales teams.
Helped implement and improve the design process on different teams using different tools such as Jira, Adobe XD, Figma, and Google Analytics.
Received the “Area Star” award recognizing the effort and collaboration on different scenarios across multiple teams.
Received the “Go For It” award for a unique initiative called “English 4 All”: spreading the English culture and improving communication between colleagues, impacting over 200 employees.
Frontend Developer
CI&T — Brazil
Jun 2016 — Apr 2017
11 months
Responsible for developing two applications impacting dozen of thousands of users across different areas (Budget, Marketing) inside Google.
Delivering scalable web applications using the following technologies: AngularJS, Angular Material, NPM, Gulp, and RESTful APIs.
Mentor a group of 20 recently hired interns on frontend technologies.
Key Achievements: Developed together with managers a new compliance test resulting in an 80% drop on GUI bugs.
UX/UI Designer, Frontend Developer
App UFA! — Brazil
Nov 2014 — Jun 2016
1 year 8 months
Project was born on a Startup Weekend event to solve pains from a group of friends on how information could be shared and consumed around the University Campus.
Designing complete experiences on native mobile applications and desktop summing over hundred of screens.
Providing assets such as graphics, icons, and style guides for improved usability.
Decision driven improvements across its three phases: university app, city guide, and delivery app.
In a team of three people, responsible for developing the clients’ web management applications, landing pages, and hot sites to promote the product using AngularJS, Angular Material, CSS3/HTML5.
Helped define and design the information architecture as well as the RESTful API for mobile and desktop applications.
In its third phase, developed the delivery web application focused on small cities.
Key Achievements: Over two thousand students used the application on campus during its firsts months.
Delivering scalable web applications using the following technologies: AngularJS, Angular Material, NPM, Gulp, and RESTful APIs.
Mentor a group of 20 recently hired interns on frontend technologies.
Key Achievements: Developed together with managers a new compliance test resulting in an 80% drop on GUI bugs.
Web Designer Intern
GGzE — The Netherlands
Feb 2013 — Jun 2013
3 months
Connecting doctors, employees, and patients through a multimedia web portal to promote news, videos, and reducing the communication gap between the local community inside GGzE.
Technologies applied: Content Management System Joomla, HTML, and CSS.
One of the two first interns hired at the Design Center and GameLab.
Web Designer Intern
Ideia Brasil — Brazil
Oct 2011 — May 2012
8 months
Learning design process through printed and digital media.
Participating on briefings, elaborating identities, advertisements and being able to present them to clients.
Working on landing pages, Flash Banners, and WordPress blog implementation.
Lead Product Designer
Rogers, MobileLive — Canada
Apr 2023 — Present
11 months
Lead the design team shipping dozen of valuable experiences for senior leadership and team leaders at Fortune 500 companies like Coca-Cola, Nestle, Vanguard and others.
Responsible for improving onboarding and acquisition of new users on a challenging single use product.
Rapidly iterations and experiments run weekly in partnership with product manager and engineers to validate hypothesis and ship value to our customers.
Responsible for introducing new design patterns like landing pages, better onboarding and drastically improving conversion on emails through a design system.
Responsible for redesigning and connecting its multiple products tightening them to a universal design language for a more familiar team effectiveness suite of tools.
Introduced and crafted animations for better understanding of reports and micro education throughout different flows, resulting in more successful cross-selling and user conversion.
Helped grow the design team and function by hiring new designers and managing contract work across multiple countries.
Helped leadership re-brand the company and product together with brand specialist to set the new era after its Series A.
Helped leadership achieve great results on presenting Valence to investors, resulting in a successful $25 millions in a series A round.
I led a pod of 2 other designers, providing mentorship, reviewing their work, also being hands-on in larger/more impactful projects.
This included assigning tasks, conducting regular performance evaluations, and fostering a collaborative and friendly environment for them.
Launched 15+ features or product enhancements on Rogers main platform for frontline agents. I led everything wireless (phones, tablets, wearables, plans, promotions and upgrades).
I played a key role in strategic planning and product roadmapping, working closely with cross-functional teams to define product goals, prioritize features, and deliver on the product vision.
I was part of efforts to conduct user research and testing (at physical Rogers stores), gathering insights to inform design decisions and improve the overall user experience of our products together with User Researchers.
Responsible for socializing solutions and prototypes to a cross functional org-wide team, making sure to communicate clear design decisions and collect any punctual stakeholder feedbacks.
I led a pod of 2 other designers, providing mentorship, reviewing their work, also being hands-on in larger/more impactful projects.
This included assigning tasks, conducting regular performance evaluations, and fostering a collaborative and friendly environment for them.
Launched 15+ features or product enhancements on Rogers main platform for frontline agents. I led everything wireless (phones, tablets, wearables, plans, promotions and upgrades).
I played a key role in strategic planning and product roadmapping, working closely with cross-functional teams to define product goals, prioritize features, and deliver on the product vision.
I was part of efforts to conduct user research and testing (at physical Rogers stores), gathering insights to inform design decisions and improve the overall user experience of our products together with User Researchers.
Responsible for socializing solutions and prototypes to a cross functional org-wide team, making sure to communicate clear design decisions and collect any punctual stakeholder feedbacks.
Design Lead
Valence — Canada
Sep 2021 — Mar 2023
1 year 7 months
Lead the design team shipping dozen of valuable experiences for senior leadership and team leaders at Fortune 500 companies like Coca-Cola, Nestle, Vanguard and others.
Responsible for improving onboarding and acquisition of new users on a challenging single use product.
Rapidly iterations and experiments run weekly in partnership with product manager and engineers to validate hypothesis and ship value to our customers.
Responsible for introducing new design patterns like landing pages, better onboarding and drastically improving conversion on emails through a design system.
Responsible for redesigning and connecting its multiple products tightening them to a universal design language for a more familiar team effectiveness suite of tools.
Introduced and crafted animations for better understanding of reports and micro education throughout different flows, resulting in more successful cross-selling and user conversion.
Helped grow the design team and function by hiring new designers and managing contract work across multiple countries.
Helped leadership re-brand the company and product together with brand specialist to set the new era after its Series A.
Helped leadership achieve great results on presenting Valence to investors, resulting in a successful $25 millions in a series A round.
Senior Product Designer
Battlefy — Canada
Oct 2020 — Sep 2021
1 year
Contribute to shaping the vision and strategic direction of the organization directly with members of the leadership team.
Implement strategic plans for the organization in alignment with business strategy; oversee the direction and approve operational processes and resource allocation decisions to ensure design team achievement of objectives.
Coach other product designers through complex design problems, product ideation, and responsible for reviewing periodically design team deliveries: dozens of unique branded experiences for game developers and worldwide known brands in the esport industry.
Responsible for creating the “Portal” product on the Battlefy platform, delivering design prototypes 4x faster, going from four weeks to one. Portals were the most important revenue source for Battlefy.
Redesigned B2B process: Teams (product, business, engineering) were able to communicate better their goals, needs, and deadlines with human centric approach, resulting in a larger profit margin for Battlefy.
Part of the team that created Comet, Battlefy’s design system. Responsible for maintaining the design system with new components design and updates on existing ones learning through data analysis and user feedback.
Product Designer
Battlefy — Canada
Apr 2019 — Oct 2020
1 year 7 months
Improve and design marketplace experiences with features impacting the growth, supporting tools, and execution of exciting competitive events in the esport industry worldwide.
Responsible for improving player ratings feature on tournaments, increasing user action by 3200% through a couple of iterations, A/B testing and data. Player love went from 62% to 80%.
Conduct user research on different projects trying to deeply understand player goals, motivations, and connecting company goals to new platform features.
Design responsive experiences (mobile/web) for the biggest game brands: Riot Games, Ubisoft, Blizzard, Red Bull, Nintendo, Epic Games, and EA Sports impacting millions of users worldwide, making sure their growth and revenue goals were achieved.
Improve on-platform discovery of B2B engagements by 5.7x, increasing value of client deals.
Senior UX/UI Designer
Symplicity — Brazil
Nov 2018 — Apr 2019
6 months
Responsible for creating and expanding a newly created design team operation in Brazil, after Symplicity acquired Contratanet.
The team worked on a range of different products for higher education institutions and government departments impacting hundreds of thousands of users.
Mentored and trained new hires on the company’s design process, tools, and agile workflows.
Helped design, maintain, and code a design system, later used on a 15-years old product update, taking into account previously ran user research and interviews.
UX/UI Designer
CI&T — Brazil
Apr 2017 — Oct 2017
7 months
Led the design process in an international team of over 20 people communicating in English.
Responsible for designing four applications impacting dozens of thousands of users across different areas (Finance, Budget, Marketing) inside Google.
Took part in design proposals for future projects working directly with managers and sales teams.
Helped implement and improve the design process on different teams using different tools such as Jira, Adobe XD, Figma, and Google Analytics.
Received the “Area Star” award recognizing the effort and collaboration on different scenarios across multiple teams.
Received the “Go For It” award for a unique initiative called “English 4 All”: spreading the English culture and improving communication between colleagues, impacting over 200 employees.
Frontend Developer
CI&T — Brazil
Jun 2016 — Apr 2017
11 months
Responsible for developing two applications impacting dozen of thousands of users across different areas (Budget, Marketing) inside Google.
Delivering scalable web applications using the following technologies: AngularJS, Angular Material, NPM, Gulp, and RESTful APIs.
Mentor a group of 20 recently hired interns on frontend technologies.
Key Achievements: Developed together with managers a new compliance test resulting in an 80% drop on GUI bugs.
UX/UI Designer, frontend
App UFA! — Brazil
Nov 2014 — Jun 2016
1 year 8 months
Project was born on a Startup Weekend event to solve pains from a group of friends on how information could be shared and consumed around the University Campus.
Designing complete experiences on native mobile applications and desktop summing over hundred of screens.
Providing assets such as graphics, icons, and style guides for improved usability.
Decision driven improvements across its three phases: university app, city guide, and delivery app.
In a team of three people, responsible for developing the clients’ web management applications, landing pages, and hot sites to promote the product using AngularJS, Angular Material, CSS3/HTML5.
Helped define and design the information architecture as well as the RESTful API for mobile and desktop applications.
In its third phase, developed the delivery web application focused on small cities.
Key Achievements: Over two thousand students used the application on campus during its firsts months.
Delivering scalable web applications using the following technologies: AngularJS, Angular Material, NPM, Gulp, and RESTful APIs.
Mentor a group of 20 recently hired interns on frontend technologies.
Key Achievements: Developed together with managers a new compliance test resulting in an 80% drop on GUI bugs.
Web designer internt
GGzE — Netherlands
Feb 2013 — Jun 2013
3 months
Connecting doctors, employees, and patients through a multimedia web portal to promote news, videos, and reducing the communication gap between the local community inside GGzE.
Technologies applied: Content Management System Joomla, HTML, and CSS.
One of the two first interns hired at the Design Center and GameLab.
Web designer internt
Ideia Brasil — Brazil
Oct 2011 — May 2012
8 months
Learning design process through printed and digital media.
Participating on briefings, elaborating identities, advertisements and being able to present them to clients.
Working on landing pages, Flash Banners, and WordPress blog implementation.
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